Build a Business That Doesn’t Need You in the Middle of Every Decision.
Get the Book, the Field Guide, and the full Implementation Class for free. Only cover €4.90 shipping.
Watch the 90-second trailer
- The structure Cosimo de’ Medici used to run fifteenth-century Europe’s most powerful bank without being trapped in operations.
- Why “better systems” and “better people” don’t fix the founder’s trap.
- A 60-page Field Guide and an implementation class so you stop reading and start building.
Softcover shipped free inside the EU. Instant digital everywhere else. €4.90 shipping. No subscription.
A business that needs you to function is not an asset. It’s a job.
Every decision runs through you. Every fire waits for you to put it out. Your team waits on your approval. Your family gets what’s left.
You started the business for freedom. It became a cage.
You can’t sell it. You can’t step away from it. You can’t pass it on.
That isn’t a scaling problem. It’s a structural one. No amount of hustle fixes a broken structure.
Why a story, not another business manual.
The Self-Managing Business follows Mark, a burned-out founder who receives a letter sealed in red wax. The letter invites him to study under Cosimo de’ Medici. The man who ran the most powerful banking empire of the fifteenth century without being trapped in the day-to-day.
The Medici Bank was the first self-managing business. Cosimo designed it that way on purpose. The principles still work.
Mark learns what Cosimo learned. By the end, so do you.
Here’s what I’ll send you.
The Self-Managing Business Book
A business fable set in Renaissance Florence. Softcover shipped to EU readers. Instant digital edition everywhere else.
The Medici Field Guide
A 58-page companion workbook with exercises, frameworks, and decision tools mapped to every chapter of the book.
The Implementation Class
A one-hour class walking you through the Self-Managing Business Framework so you know exactly what to change first to reach your next level.
Total value: €163. Today: free. €4.90 covers shipping.
Is this for you?
The book is for founders doing roughly €500K to €2M with a team of three to fifteen, whose business stops moving when they stop pushing.
What’s the catch?
There isn’t one. €4.90 covers shipping. No subscription.
I want this book read, not shelved. A small percentage of readers will want help implementing what they learn and become clients. That’s the business case.
€4.90 today. Or another year stuck.
Softcover in the EU. Instant digital everywhere else. €4.90 shipping. No subscription.
FAQ
Yes. €4.90 covers shipping. No subscription. No automatic billing later.
You get the digital edition, plus the Field Guide and the class, instantly. €4.90 covers handling.
The book is written for founders doing roughly €500K to €2M with a team of five to fifteen people.
Two reasons. I want this book read, not shelved. And a small percentage of readers want help going deeper and become coaching clients. That’s where the business case sits.